Google Ads targets people who are already searching. Meta Ads target people who match your customer profile — before they know they want to buy. With 3 billion+ monthly active users across Facebook and Instagram, the right audience for your business is there. I set up the campaigns that reach them profitably.
Interest stacking, behavioral targeting, demographic layering, and custom audience creation from your customer list — reaching people most likely to convert.
Website visitor retargeting, video viewer audiences, and engagement retargeting — bringing back warm leads who have already shown interest.
Lookalike audiences built from your best customers, email subscribers, or high-value converters — scaling your reach to people who statistically look like your ideal buyer.
Ad copy written for scroll-stopping hooks, benefit-focused body text, and strong CTAs. Creative briefing for image and video ads that stop the feed scroll.
Full Meta Pixel setup via GTM, Conversions API (CAPI) for server-side tracking, and standard event + custom conversion configuration for accurate attribution.
Campaign budget optimization (CBO) vs. ad set budget testing, Advantage+ and manual placements, and weekly scaling or pruning based on ROAS data.
Ad spend goes directly to Meta. Management fee covers strategy, setup, creative direction, optimization, and reporting.
A minimum of $500–$1,000/month in ad spend is recommended. Meta's algorithm needs at least 50 optimization events per week to exit the learning phase — below this threshold the algorithm cannot optimize effectively.
E-commerce, local services (restaurants, salons, fitness studios), lead generation businesses (real estate, mortgage, coaching), and content creators work very well. B2B with longer sales cycles typically get better results from LinkedIn Ads, though Meta can complement them.
I provide creative strategy, copy, and briefing documents. For image and video production, I work with your existing assets or brief a designer. Professional photography or video production is not included in the management fee but can be added.
Meta account issues (restricted accounts, limited delivery, disabled ad accounts) require a structured appeals process. I can advise on this and often resolve standard restrictions, though severe violations may require a fresh account.
3 billion people use Meta platforms every month. The only question is whether your ads are reaching the right ones profitably. Let's make sure they are.